Word: storyboarding
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...suspicion born of the knowledge of its dangers for his art. He saw mass production turn the Disney studio into a factory. He watched success transform his McGoo from a Babbitt into a sadist-joke. And worst of all, as supervisor of animation at UPA and then director of Storyboard Productions, his own company, he has felt the expansionist pressures of a commercial world forcing him into administrative positions, removing him from the creative work he loves...
...Storyboard Inc. was making a fortune on television commericals when Hubley pulled out of Hollywood, moved to New York, and decided to try some of the animated features he'd always dreamed about. Since then he has been able to achieve something of a financial balance between profit-making commercials and money-losing features. Film shorts seem inevitably to be financial failures, for the only people who come out ahead on them are the distributors. Even Moonbird, for instance, grossed at least as much as its production costs (about $25,000), but only a third of the gross wound...
...such opportunities are still too few, by themselves, to keep Storyboard going. And Hubley is finding commercials even more debilitating than usual. There is no time, he feels, in such a complicated and precarious world to make films without content. Yet making commercials seems to be the only way he can finance his artistic freedom...
...timer, who computes the mathematical intricacies of matching dialogue to action and budgeting the exact number of frames necessary to build each joke and each dissolve. Barbera, who can draw almost as fast as he can talk, does the planning-stage sketch work, can create a fully plotted storyboard (a sort of cartoon outline with dialogue) in five hours...