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Schultz moved swiftly. On Jan. 30, he announced that Starbucks would close 100 underperforming stores and curtail U.S. store openings to about 1,175 in 2008, down 34% from the prior year. The breakfast sandwiches were toast in North America. To get focused on the long term, it would stop reporting comp-store sales to Wall Street. Then, at the March 19 annual meeting, the company laid out its initiatives to reinvigorate the "coffee experience." Some of the projects had been kicked around, but with Schultz back in the CEO chair, everything started to get done more rapidly. "The rate...
...Schultz, keeping in touch with the past is key to future success. Remembering who you are is the first step to becoming who you should be. Sometimes in the morning, he goes down to the original Starbucks at Pike Place. Before the store opens, Schultz lets himself in. He puts his hands on the wooden counter and thinks about how he felt at the beginning, what it was he was trying to do. Over the past few months, Schultz has also taken to passing around a memo he wrote in 1986. The letterhead says Il Giornale--Starbucks would come later...
...java giant's new strategy puts the focus back on the coffee WHAT'S IN WHAT'S OUT Grinding beans in stores Will restore the coffee aroma; the new Pike Place Roast will be the first ground Breakfast sandwiches Hot sellers, but they sometimes overpower the scent of coffee MyStarbucksIdea.com A site invites customers' gripes and suggestions Reporting comp-store sales Too much focus on numbers means less focus on customers The Mastrena You can see the barista over this new espresso machine The Verismo The old machine gives baristas less control over the steaming of milk and blocks their...
...imported oil, and the ethanol boom has created rural jobs while enriching some farmers and agribusinesses. But the basic problem with most biofuels is amazingly simple, given that researchers have ignored it until now: using land to grow fuel leads to the destruction of forests, wetlands and grasslands that store enormous amounts of carbon...
...earth, and more mammals than the African bush. In the natural Cerrado, I saw toucans and macaws, puma tracks and a carnivorous flower that lures flies by smelling like manure. The Cerrado's trees aren't as tall or dense as the Amazon's, so they don't store as much carbon, but the region is three times the size of Texas, so it stores its share...