Word: steves
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...fact, when that first phone launched, most people believed that the apps it would run would be retooled Web apps - you'd visit a New York Times mobile website that was optimized for the iPhone's browser, for instance. (One popular theory advanced by Apple insiders is that Steve Jobs himself was against an Apple apps play for a long time and only came around to the notion late in the iPhone's development.) Look at the lip service Apple itself paid to the "Web 2.0" integration - developing for the iPhone would be as open and easy as creating websites...
...Taking on Google has long been a losing proposition. But Bing, combined with Microsoft's search alliance with Yahoo!, changes the contest. As Microsoft CEO Steve Ballmer put it when announcing the Yahoo! deal, his company can now "swing for the fences in search." Suddenly, search has become - bing! - a whole new ball game...
...from 3 p.m. to 11 p.m. every day - watching television. As a kid, he'd push his tape recorder against the TV so he could transcribe every episode of Saturday Night Live. At his high school radio station, he wangled interviews with comedians like Jerry Seinfeld, Jay Leno and Steve Allen; at 15 he started doing stand-up at clubs. He's such a giant comedy nerd that after proudly playing me snippets of his Garry Shandling interview from high school, he takes me into his office in his huge Pacific Palisades, Calif., house to show off a collection...
...people for feedback. "The moment you think of a joke is the best moment," he says. "I put on a big show when I write something I think is funny. I'll talk about it a lot and call people and tell them, 'I thought of this joke where Steve Carell pees in his own face.' I'll talk about it like I cured a disease." (See pictures of Carell's career...
Funny People is the first time he's put his philosophy front and center. The 40 Year-Old Virgin was an idea Steve Carell had from doing improv. Knocked Up drew on Apatow's experiences of becoming a father, but it borrowed heavily from Rogen's foulmouthed stoner worldview. This was the knock against Apatow, which he mocked in a famous heated e-mail exchange with Mark Brazill, a co-creator of That '70s Show, who accused him of stealing one of his ideas for a Ben Stiller Show sketch and then wished cancer on him. Apatow wrote...