Word: stepchild
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Forget boxes on wheels and tacky subdivisions. Prefab is now just plain fab. Once the poor stepchild of residential construction, so-called systems-built housing is now the province of topflight architects, who are reinventing the genre with innovative designs, new building components and environmentally friendly approaches. In September, Lindal (2003 sales: $50 million) begins offering two versions of the Graves-designed kit house on its website, where it already sells a prefab home created by James Cutler, the architect behind the home of Microsoft chairman Bill Gates. New Jersey architect-cum-performance artist Adam Kalkin is taking orders...
...finish happily any day." So why bother with Athens? "I still have Olympic dreams," he says, flashing the first of many smiles. "I'm giving myself a bonus." He wants it in gold. Racewalking's weird look is one reason why the Olympic family treats it like a misunderstood stepchild. Walkers can blame the rules, which require that one foot touch the ground at all times and, from the time the lead foot hits the ground, the lead leg be fully straight. Sounds simple, but try doing it for the nearly four hours that it takes a world-class racer...
...bastard stepchild of the great ’80s mope-wave bands and the psychedelic ’70s acidheads, British Sea Power successfully mine both influences for some sturdy hooks. The lyrics may be unnecessarily dense (“Then we’ll hyperventilate in the old forest/Then I will see all those things, things that cannot be seen”), but are delivered with palpable conviction...
Starbucks' foray into magazine publishing was short-lived (remember Joe?). But magazines linked with existing brands or stores are hot. Saks Fifth Avenue, Bloomingdale's and MTV all launched their own glossies in October. And custom publishing (sponsored editorial content aimed at a targeted audience), once an industry stepchild, is now a bright spot, growing about 10% a year while the rest of the business languishes. --By Kate Novack...
...according to a survey published last January by researchers from UCLA, less than 25% of Americans with anxiety disorders receive any kind of treatment for their condition. "If mental health is the stepchild of the health-care system," says Jerilyn Ross, president of the Anxiety Disorders Association of America, "then anxiety is the stepchild of the stepchild...