Word: steichen
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...Trespassing" sign. The "tramp printer" is Bruce Rogers, greatest modern book designer. At 68, a trim, blue-eyed, steady-handed oldster who might pass for a waggish sailing captain, Bruce Rogers is to U. S. book-designing and printing what Frank Lloyd Wright is to architecture, Edward Steichen to photography...
...those days Steichen spelled his first name "Eduard." He was a painter as well as a photographer and his photographs tended to be Whistlerian. Rembrandtesque or merely misty. Stieglitz, who never painted a stroke, was meanwhile doing a number of clear, cold outdoor pictures which have since become classic examples of great photography. In 1917 and 1918 "Eduard'' saw much more of France than he had ever seen before. He saw it from above, as chief of the photographic section of the U. S. Air Service. In aerial photography clarity is the first and last requisite. When...
With his new technical range. Steichen set out on a new career. His attempts to photograph the "essence" of flowers, insects, fruit are among the most subtle reproductions of textures ever made. A bubbling, generous, rather boyish man. Edward Steichen had no great struggle with himself over going commercial. Besides his job with Conde Nast he contracted to do advertising photographs exclusively for J. Walter Thompson Co. (agency for Pond's Cold Cream, Welch's Grape Juice. Simmons Mattresses, Jergens Lotion...
...While Steichen was thus occupied, a younger generation of photographers had come along who believed that when Steichen turned his back on painting he had not turned far enough. They saw the camera as essentially a documenter of physical reality. They admired Matthew Brady's diamond-clear, sober pictures of the Civil War, Eugene Atget's photographs of Paris in the early 1900s a great deal more than Steichen's highly lit personalities in Vanity Fair. Steichen's love of lighting effects and studio magic (see cut) seemed to them stagy. Among these photographers were Berenice...
Last week Photographer Edward Steichen, 58, admitted that lately it had been "a little difficult to get any fun out of advertising photography." Furthermore, there were things he wanted to do. First off, he was going to Yucatan to see if he could find out anything about the origins of Indian corn. Corn now seems to him the basis of North American civilization. Before he dies he wants to plot out and at least partially complete a vast photographic mural of America, beginning with astronomical photographs of the heavens, indented lower down with mountain ranges, cities, factories, then breaking...