Word: steels
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...cheap credits (just under 8%, vs. going commercial loan rates of about 15%) from the four major Western European countries involved in the project: West Germany, France, Italy and Britain. In exchange, industries in these countries are being rewarded with huge contracts to supply everything from 56-in. steel pipe to computerized monitoring systems...
Clustered inside the wedge-shaped steel-and-glass pavilion are 42 TV screens connected to 42 Sony videodisc machines, which are hooked up to 23 Apple II computers. Nine video stations on the ground floor explain the meaning of 480 energy-related terms. Don't know what a Pelton wheel is? Press the word on the screen, and presto!, a swirling water turbine appears. A different set of screens shows a colorful cutaway drawing of a house. Wondering how to make your home energy-efficient? Just touch the attic, for example, and watch a demonstration of how to insulate...
Perhaps the only oasis in the world economic wasteland is the far-eastern rim of Asia. By selling high-quality products at low prices, Japan, South Korea, Singapore, Taiwan and Hong Kong have garnered prodigious growth and captured hefty shares of the world markets for autos, steel, shipbuilding, electronics and clothing. Nonetheless, sluggish growth in the West has started to cut into the demand for Asian exports. Moreover, tightening trade restrictions pose a threat to Asian economies. Japan, for example, had to curb its car exports to the U.S. and several European countries, after having been threatened with quotas...
Some executives in ailing industries like autos and steel want more than tax relief. They seek quotas and other barriers against certain cheap imports from Japan and even some European countries. Consumers, however, would suffer. Trade barriers tend to protect inefficient managements and raise prices, while foreign competition forces an industry to stay lean and keep its costs down...
...tremendous amount of difference," says Nottingham, whose 18-to 24-month treatment will cost $3,000. "I'm seeing an aesthetic and a health difference." The one thing that nobody is seeing-even when Nottingham smiles broadly-is his wires. He is wearing "invisible" braces, which avoid unsightly steel bands on the outside of teeth. Says he: "I can go out in public, and people have no idea I'm wearing them...