Word: steels
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...street musicians performed on everything from steel guitars to glass harmonicas, guests sampled a vegetarian buffet dinner with an optional price...
...green-paneled, glass and steel home of the Office of Information Technology is as incongruous a place as any for the Happy Hacker to begin his search for term-paper heaven. But that's the campus mecca where papers written on computers get printed out in a high-quality, professional-looking style...
...fluty presence, the references to his sainted mother Frances, all made him a conversation piece, a figure of fun -- the Gorgeous George of mid-cult music. As Michael Herr observes in his new book The Big Room, "Never before, at least knowingly, had a man ever had the big steel balls to show himself like that, and on television." The slurs must have hurt Liberace, but his blithe heroism became a '50s catchphrase: "I cried all the way to the bank...
...corporate-identity consultants who create names for new companies and products. Anspach Grossman Portugal, a New York City consulting firm, oversaw Libbey-Owens-Ford's metamorphosis into Trinova, and suggested Consolidated Foods adopt the tastier name of Sara Lee Corp. Siegel & Gale, another New York company, persuaded United States Steel to transform itself into USX. San Francisco-based NameLab christened Nissan's Sentra car and Honda's luxury Acura model...
Hiring a consultant, though, is no guarantee that a new company name will be either unique or appropriate. Siegel & Gale gave U.S. Steel a list of possible new names for the steel conglomerate, including USX, Maxus and Amcor. USX was chosen before the manufacturer discovered that the name had already been adopted by USX Telecenters, a California-based distributor of telephone systems, which subsequently filed a $50 million trademark-infringement lawsuit against the steel company. After Houston Natural Gas merged with InterNorth in July 1985, Lippincott & Margulies, a New York City-based firm, came up with the name Enteron...