Word: steels
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...those." Today's jeeps, like the earlier dragsters, can be souped up with a variety of gizmos, including "lift kits" (a set of springs that raises the chassis higher off the ground), running boards to help passengers climb into the elevated cabs, fog lights, protective body molding, and tubular steel grates to protect the grille from imaginary sagebrush...
...results have been unexpectedly impressive. In July alone Brazil achieved a record monthly trade surplus of $1.4 billion. The Brazilians still rely on sales of such basic goods as orange juice and coffee, but the country has also become a prominent exporter of manufactured items, including steel and small aircraft...
Should an economic power as large as the U.S. get excited about the sale of a few thousand autos or tons of steel to a foreign country? Yes, indeed. For America in the 1980s, a modest export can represent a major industrial breakthrough. Cases in point: Chrysler Chairman Lee Iacocca announced in September that for the first time in nearly ten years, the automaker would begin selling U.S.-made autos in six West European countries -- and at prices lower than those of competitive models. Earlier this year the largest U.S. steelmaker, USX, sold 20,000 tons of hot-rolled bands...
...meet more and stronger competitors. Japan, the most potent of them all, is pushing into such American strongholds as biotechnology and supercomputers. Western Europe is coming up fast in aeronautics and office equipment. The newly industrialized countries are staking out their turf as low-cost producers of everything from steel to TV sets. And the U.S. may face a fresh competitive breeze from Canada as a result of the free-trade agreement the two countries reached...
Business leaders are bullish on their competitive ability. According to a poll conducted this year for the Coopers & Lybrand accounting firm, 88% of the 300 top manufacturing executives surveyed said they thought the U.S. could regain its edge in the auto industry, while 71% felt that way about the steel business. But what alarmed the accounting firm's top manufacturing expert, Henry Johansson, was that the majority of the U.S. executives (55%) still see their main competition as domestic rather than foreign. Too many business leaders fail to recognize the global marketplace. For those Americans, said one electronics executive...