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Word: steels (lookup in dictionary) (lookup stats)
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...making of an ad for Volvos. Print and TV commercials featured Bear Foot, a six-ton truck that drives over a row of cars, flattening them all -- except the Volvo. But last week the Swedish automaker withdrew the ad, admitting that the sturdy Volvo had a little help: steel posts welded to the chassis. When Volvo filmed the commercial last June in Austin, Bear Foot initially crushed everything in its path, including a Volvo. In view of 400 hired spectators, the production crew beefed up the dwindling supply of Volvos with the steel posts. Angry spectators prompted a state probe...

Author: /time Magazine | Title: Advertising: Taking 'Em For a Ride | 11/19/1990 | See Source »

...when meltwater covered the land bridge joining the British Isles to the mainland. On Oct. 30 a team of workers at the face of the French section of the service tunnel that is being bored 131 ft. below the bed of the Channel waited for a thin steel probe, drilled from the British side, to pierce the wall of chalk marl in front of them. The 2-in.-diameter aperture opened by the probe could not be seen at first, but then the British crew sent a blast of compressed air through the hole, blowing out the last crumbs...

Author: /time Magazine | Title: Europe An Island No More Hello! Allo! | 11/12/1990 | See Source »

...average family income was only 6% higher than in 1973, though almost twice as many wives were at work. In many households, one well-paid smokestack job with health insurance has been replaced by two service jobs without benefits. Burger King doesn't provide as well as Bethlehem Steel...

Author: /time Magazine | Title: On The Job: Running Hard Just to Keep Up | 11/8/1990 | See Source »

...passengers. The space frame is not unique to Saturn, but it supports a special feature: all the vertical body panels (doors, fenders, quarter panels) attached to it are made of plastic polymer, which doesn't rust and resists low-velocity denting. The horizontal panels are still made of steel...

Author: /time Magazine | Title: The Right Stuff: Does U.S. Industry Have It? | 10/29/1990 | See Source »

...There was a time when operation was delayed to eight o'clock," said project manager Herbert W. Standke. "When we were driving in the steel sheeting, we didn't start pounding until eight...

Author: By Beong-soo Kim, | Title: Leverett Residents Losing Sleep | 10/17/1990 | See Source »

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