Word: stainlessness
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Aside from wanting to rescue their large investment, both men were sure the company's patents (on short cuts in making stainless steel) were an asset if used for steel production, not stock manipulation. They went to work, changed the company's name to Rustless Iron & Steel Corp., slashed capitalization. President until 1936 was Payson, who married Sportsman Payne Whitney's daughter, reared four children. Then Tuttle took over, launched a five-year expansion program...
...expanded Baltimore plant. They jostled each other in the long, low, light green business offices, ate liberally of a free buffet lunch, marveled at the progress that had been made. A promoter's scheme in 1929, near bankrupt in 1933, Rustless is now one of the Big Three stainless steel makers (other two: Allegheny Ludlum, Republic). Capacity has been upped from 20,000 tons (1934) to 75,000 tons, nearly one-half the entire U. S. 1939 production...
...Robert Maynard Hutchins of University of Chicago that U. S. universities faced a decline in gifts. Taking what comfort it could from the fact that 18,000 donors had contributed to its fund, Pennsylvania inscribed their names on an honor roll, placed it, together with other mementos, in a stainless steel box to be opened at the university's 300th anniversary...
Back to Russia aboard a Soviet freighter bound for Vladivostok went "Big Joe," unpopular, 60-foot, stainless-steel statue of a worker that last year surmounted the Russian Pavilion at New York World's Fair...
...which, he claims, makes the metal a substitute for tin plate. Tin is important in tin cans because it resists corrosion by food acids. Bachited iron, said Bach, had a corrosion resistance against "most corrosive agents" higher than that of tin plate ( 5? per lb.) or 18-8stainless steel (34? per lb.). He estimated his process would be a third cheaper than tinning...