Word: stainlessness
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...such smart merchandising, Keating has built up a line of 2,000 products ranging from a 5? pie pan to a $39 set of stainless steel "Diamondware" table service. Last year his Ekco Products Co. sold 375,000 egg beaters, 10½ million kitchen knives, 2,500,000 rubber-ended bottle stoppers, 1.5 million pots & pans and 12 million can openers. Disguised under such brand names as A. & J., Flint and Ovenex, Ekco Products brought in a 1951 gross of $35 million...
...building, Lever House, is given over to a parklike complex of garden and patio, open to the air and open to the casual stroller, while the building itself, a starkly modern, $6,000,000, 24-story, glass-encased monument to the soap industry, rises delicately overhead on stainless steel columns. The net effect is one of jet-propelled urgency held thankfully and restfully...
...party went first to the vast, white-tiled kitchen, a gleaming expanse of stainless steel refrigerators, steam tables and ovens, fluorescent lighting and an electrical control board big enough for a theater. This, said the President, is where the housekeeper keeps the groceries. Next, he pointed out what he called the tooth carpenter's place-a three-room medical-dental suite-and warned the reporters to behave themselves, else he might send some of them in there for a major operation...
Many a once-tight raw material was becoming plentiful. This week NPA decided there was enough chrome stainless steel to drop priorities on it, also planned to end similar controls on five other products...
...Stainless-Steel Logic. Fairless' stainless-steel logic somewhat outshone the fact that Big Steel's stand was just as stubborn as Phil Murray's. By refusirig to make any counter-offer at all, it was making deadlock inevitable. Furthermore, it left the Government's price controllers with the responsibility for breaking the dike against inflation, if it is to be broken...