Word: squeezees
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P&G hopes that Citrus Hill will put the squeeze on the two leading brands, Coca-Cola's Minute Maid and Beatrice Foods' Tropicana. In test markets in Indiana and Iowa during the past year, Citrus Hill has reportedly grabbed a respectable 14% to 17% market share. But...
The chief of this crew is Michael Nouri, the soulful and streetwise Pygmalion of Flashdance. Nouri plays the wise and slightly mournful manager to understated perfection. His assistant, the underhanded pitching coach (Dennis Franz, another Hill Street veteran), teaches his charges the subtler aspects of the game: "Your spitball isn...
Shifrin said she asked PBH to co-sponsor the K-School forum, but the group refused. "The confusing forums will create some tension and unease on the part of the candidates who want to go to both events," she said, adding, "PBH is putting the squeeze on them."
After long muttering vaguely about using their abundant oil as a "political weapon," the newly unified Arab leaders finally unsheathed it last week. They vowed to cut the oil production on which the fuel-short West depends and to raise prices sharply. That oil squeeze could easily lead to cold...
Now time has abruptly run out. The Arabs, who control nearly 60% of the world's proven deposits, are slowing down the flow. Through this strategy of squeeze, they hope to pressure the industrial nations into forcing Israel to make peace on terms favorable to the Arabs. Moreover, they...