Word: squandermania
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Rothermere quickly became outraged by the Mirror's sex and sensation, changed its style. He set the Mirror out on a dull and endless campaign against national "Squandermania," tried to capture readers with a series of giveaways and contests. "In a decade of brashness," says Historian Cudlipp, "the Mirror offered gentility." Rothermere also made some wrong guesses in politics, spoke kindly of Hitler, Mussolini, and even of Britain's home-grown Fascist Oswald Mosley. Gradually the paper lost readers, and in 1931 Rothermere finally stepped out, selling his shares on the open market. The Mirror was swiftly transformed...