Word: sprite
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...station and put as much energy into organizing concerts as mastering organic chemistry. They are the ones who set a tone, deliver an edge. And now, thanks to Cornerstone Promotion, a youth-culture marketing agency that founded Fader magazine, they're also the kids who are marketing brands like Sprite, Microsoft, Disney and Sony Ericsson on campuses across America. When Cornerstone started the FARM (Field Academic Research and Marketing) Team in 2000, the thinking was to let the hipsters, rather than some suit at a folding table, introduce the newest and greatest products to the college set. Cornerstone employs...
...SPRITE REMIX with this clear, carbonated beverage, the folks at Sprite, inspired by hip-hop, have created a kind of tropical-dance remix of their traditional lemony soda. It's fruity with a slight tang...
SIERRA MIST PepsiCo last year called a halt to its distribution deal with 7Up and launched this challenger to 7Up and Sprite. It has a traditional lemon-lime soda taste but is slightly sweeter than the competitors. --L.McL...
Dartboard was frustrated and saddened by the permanent loss of one of the dining hall’s few redeeming features for the un-caffeinated sub-population among us. Diet Sprite is the holy compromise soda for Dartboard—it offers the opportunity for guilt-free, zero calorie consumption, an opportunity to avoid caffeine while still drinking something sweet and bubbly, and most of all, a replacement beverage for those who hate the plain, non-taste of cold filtered water...
...used to be that only two dining halls were without Diet Sprite at their taps, and Dartboard would often see people turn their Nalgenes from water to Diet Sprite, smiling as they avoided dorm room dehydration. Yet, surreptitiously, the Diet Sprite taps at Houses across campus began drying up. First came the over-syruped or under-syruped days, when Diet Sprite would spurt the taps in irregular jolts. Then small square signs covered the soda label, saying, “Out of Order.” But after a week of searching out Diet Sprite even in the netherworld...