Word: spreading
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...year in the U.S. business, but some retail-industry watchers say it may need to get more aggressive. To win customers in the U.S., Esprit has to spend more on splashy marketing to create new buzz around the brand, they say. "Word of mouth takes a long time to spread," says Marshal Cohen, a retail analyst at market-research firm NPD Group. "They've got to do more than open doors. This isn't the Field of Dreams." Meanwhile, analysts complain, the brand still fails to resonate, especially with younger consumers who don't remember Esprit. Says retail analyst Emanuel...
...support efforts to curb global warming, but our leaders in Washington have been slow to act. And it's not the first time. Many of the most important advances in clean-air and environmental policy, including energy-efficiency standards for appliances and clean-car laws, have started in California, spread across the country and finally been embraced and consolidated in national legislation. So Washington, do you hear us? A national approach is inevitable, and we should start now, before states form a patchwork of 50 different plans. Predictability and consistency will encourage businesses across America to invest in going green...
Dean Kamen could make his Segway the transporter of this century simply by sprinkling a few on college campuses across the country. Our young people would acquire another addiction, along with their iPods and notebook computers. Once indoctrinated, they would spread the seeds after graduation. DAVID P. BOGARDUS Portland...
...contract term is a company with a lot of happy shareholders. Lockheed Martin has not shared much in the manned space program goodies lately - the big deals historically going to Boeing and Northrop Grumman - and it?s healthy for the industry if the wealth gets spread...
...noon, when I was up and contemplating a sandwich, word had spread around the neighborhood. Everyone blamed the dearth of fresh bread on the government's over-generous aid to the Shi`ites of Lebanon, displaced in the recent fighting between Israel and Hizballah. I should point out that my neighborhood is split between religious and secular families, and that the most pious of the bread-deprived were just as quick to shake their heads with resentment. No one said "let them eat cake," but it came pretty close...