Word: spotting
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Dates: during 1970-1970
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...creation of a political spot is a communal effort among the candidate, his managers and his media experts; if they are expert in politics as well, the media men tend to enlarge their role. Ken Auletta, campaign manager for Howard Samuels in his strong but losing run for the New York gubernatorial nomination, says that he is not sure Samuels even saw all the spots that emerged from hours of filming before they were put on the air. A typical screening session involves the campaign manager, one or two others representing the candidate, and the TV advisers. They may watch...
...techniques of spot-making vary with the needs of the campaign. This year, viewers in Illinois will hear Republican Senator Ralph Tyler Smith ask wife-beating questions in his spots, devised by James & Thomas, Inc., a Chicago ad agency, for his campaign against Adlai Stevenson III. "Why doesn't Adlai Stevenson speak out against busing? . . . What has Adlai got against the FBI?" the ads ask. In New York, the screens show Nelson Rockefeller in at least half his spots, something they did only rarely when his popularity was at a lower level four years...
...Texas, a spot shows Lloyd Bentsen Jr., the Democratic senatorial candidate, walking in the woods, informally dressed, chatting about why he wants to be a Senator. The man he is with says nothing; he was paid only to walk and listen. In New York, intimate close-ups in a series of ten-second spots work at two levels for Senator Charles Goodell, who is behind in the race. On the surface, they are intended simply to increase voter recognition. More important perhaps, the camera looks him full in the eye, close up, portraying him as an independent of firmly held...
Gore's films of his major interest in foreign affairs. The impression conveyed is that of down home. In one film, Gore actually rides on a white horse. His support of close-to-the-pocketbook issues, such as Social Security, Medicare and tax reductions, is stressed. In a spot that is Guggenheim at his best, Gore has just finished a game of checkers when he is confronted by an elderly man. The man reminds Gore that he voted for him six years ago and promised to do it again if he lived. "Here I am, Albert," the spot concludes...
Democratic National Chairman Lawrence O'Brien feels so strongly about spot ads that he hopes they can be outlawed. At the same time, his 1970 manual for Democratic candidates tells them to get the best media man purchasable, move him into "the center of your campaign." The manual notes that the favored medium of undecided voters is television and says: "We also know that these voters make up their minds about candidates using the following inputs: a) personality of the candidate (image), b) ability to do the job, c) issues...