Word: spot
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...Befitting a B-minus exploitation film, that steely speech is in the 30-sec. TV spot that sold Taken as a smart thriller and that will probably land the movie at No. 1 for the weekend. But if a movie's high points are a quick smack of carnage and a steely speech that everyone's already seen in the trailer, you know it must be January. That's the time of year when no film is bad enough to go direct to DVD, and studios dump their slag on a public eager to flee from all those high-minded...
...floundering economy actually puts companies like Octagon and Playboy in a tough spot. If you usually throw or sponsor a party but cancel this year, people may assume that your company is struggling. In many cases, like Playboy's, that's obviously true. But for firms like Octagon, perception does not match reality. The agency represents Michael Phelps and had the best year in its history. "We looked at the circumstances out there," says Octagon executive Phil de Picciotto, "and decided that being more understated would be more appropriate for these times." (See pictures of Michael Phelps winning eight gold...
...their event spending, the pinch isn't being felt by NBC, this year's broadcaster. While veterans like FedEx and General Motors are sitting out this year, the network says it has sold 90% of its advertising inventory, at a record average price of $2.9 million per 30-second spot. Which means that, in the end, the game will probably continue to be eclipsed by the commerce, if not the parties, built around it. (See pictures of the Giants' stunning Super Bowl victory last year...
...spot along the queue outside the hospital lay a pile of rocks dubbed "fertility stones." The thought was that their proximity to such a miracle of reproductive biology - five girls! - might help mothers who were finding it difficult to conceive. Modern society has no need for good-luck charms, however. All one needs is nine months, several thousand dollars and a good...
...There's even something for our former President to find. Can you spot the Lone Star flag waving in the crowd...