Word: sportswear
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...market for traditional haute couture nears saturation. "No brand is sacred in its marketplace anymore," says Rita Clifton, chairman of global consultancy Interbrand. "Even mature brands want to generate sustainable growth, so now you see the blurring of categories." Since the fastest growing segment of the women's sportswear market is midlevel, luxury brands have had to adjust accordingly. In most cases, "It's not about using snob appeal or aspirational branding to make their products even more expensive, it's about making the brand more approachable and affordable to a wider range of customers," says Marshal Cohen, chief industry...
...boosting his company's 2005 sales of $150 million - mostly in France - to rival global giant Nike's some $14 billion. Sound a touch fanciful? Don't tell Koné. "You know where Puma was five years ago? Deeply troubled," Koné says of the now-thriving German-American sportswear group, whose own sales last year exceeded $2 billion. "And six years ago, Airness scarcely existed. We didn't get this far this fast worrying about what we supposedly can't do." That might smack of excessive exuberance, if not for the gains Koné has made...
...prenuptial agreement before the wedding in 2002, but McCartney famously dismissed the notion, calling it unromantic.) As for the future ex--Mrs. Norman, with whom the golfer has two grown children, her windfall could add up to a hefty $150 million. Her husband's holdings include a winery, a sportswear line, a golf-course-design firm and a really big boat. Cue the theme music, please: Can't buy me love, love...
French businessman Malamine Koné is talking a big game. A very big game. The founder and CEO of sportswear maker Airness is explaining his goal of swiftly boosting his company's 2005 predominantly French sales of $150 million to rival those of global giant Nike's $14.7 billion in 2005. Sound a touch fanciful? Don't tell him that. "You know where Puma was five years ago? Deeply troubled," Koné says of the now surging German-American sportswear group, whose sales last year exceeded $2 billion. "And six years ago, Airness scarcely existed. We didn't get this far this...
...DIED. BERNARD LACOSTE, 74, who presided for 40 years over the Lacoste apparel company and made its crocodile logo a much-imitated global brand; in Paris. After taking over the sportswear maker?founded by his tennis-champ father Ren? Lacoste, who created the signature polo shirt in the 1920s?the younger Lacoste licensed its logo to manufacturers across the globe and increased sales volume from 300,000 items per year in the mid-1960s to 50 million last year...