Word: sporting
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...Kruger, it was the first time she had been racing competitively in a boat, having been recruited for the sport as a track athlete. Her transition proved successful...
...exclaims, "feeling my shirt rippling, going 40 m.p.h., going to goal on my best mare. It's just a feeling like you're flying. This totally turns me on." Lewis, who owns a Beverly Hills p.r. firm, is one of the growing number of women in the predominantly male sport. Celebrities, including Bo Derek, Stefanie Powers and Sam Shepard, are mounting up as well. Danger is little deterrent. In Hawaii a month ago, a player was killed in a mishap involving Alex Cord of TV's Airwolf, but the actor remains hooked. "Once you have the spell cast over...
...addition it helps to have money. Boosters of the sport's democratization claim an income of $50,000 a year can be enough to get by, but annual costs run upwards of $10,000. Those who are serious need at least three horses (one for every two chukkers, or periods, in the standard six-chukker game). Price: from $2,500 to $15,000 each. Next come the expenses of a groom, a stable, feeding fees and the rig for transporting the animals to competition. Thus most of polo's new blood is well off, even if not fathomlessly rich: self...
...American Express put $250,000 into sponsoring polo, says Marketing Director Cathy Stewart, "because it is changing from an elite to an upscale audience." TV has come acovering. The first major network broadcast, of a Long Island tournament, will be shown on NBC-TV in three weeks. And the sport has its own magazine...
...Royal Palm have been joined in the past seven years by two less stodgy polo clubs. In fact, the exclusivity of the game appears to have completely escaped some of polo's newer converts. Says Dick Laird, 34, an investment banker from Washington who took up the sport two years ago: "My friends think we're out here with Rolls-Royces in the parking lot, but it's closer to rodeo. When you get right down to it, what's so elite about being knee-deep in horse dung?" --By Jamie Murphy. Reported by Barbara Kraft/Los Angeles and Sue Raffety/New...