Word: sponsoring
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Dates: during 1950-1950
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...Pamela Andrews is a prim, pretty, barefoot goat-girl, a devout Seventh Day Adventist who lives with her mother in a tarpaper shack in the California desert. One day in the 19205 a plush black limousine breaks down slap outside the Andrews home, and its owner, an idle-rich sponsor of radical causes named Margaret Harries, stops off long enough to whisk proletarian Pamela off to the vast Harries home as parlormaid. Here, Pam promptly runs into the path of Mrs. Harries' pampered, drunken, lecherous nephew, Charles. Like her 18th Century predecessor, she needs most of the rest...
...listeners in the radio-haunted U.S. have ever heard America's most ambitious radio program. Yet it is a show that would probably get a higher Nielsen-rating than Amos 'n' Andy (if a rating could be taken), has the richest sponsor of them all, and sells the world's most priceless product. The sponsor is Uncle Sam and the product freedom. The program is the Voice of America...
Last week, other Hollywoodians were hard at work on the same idea. Gene Autry signed up to make six half-hour westerns (with options to film an additional 46 shorts) for Wm. Wrigley Jr. Co., Autry's radio sponsor. Wrigley agreed to pay from 30% to 50% of the production costs for first transmission rights. After the first run, Autry will be free to sell the films to other TV sponsors...
Tonight the Students for Industrial Democracy will sponsor a meeting at which candidates for the Council from the Class of 1952 will be able to outline their platforms and qualifications. An SID statement said they were promoting the conference because the Council "had refused...
...Everybody said there wasn't enough dramatic appeal in it," says Producer-Director-Writer Cy Howard of his Life with Luigi (Tues. 9 p.m., CBS). "Everybody told me no sponsor would buy it. And now look! It has knocked over Bob Hope,* and cut into the rating of Fibber McGee & Molly. It has made Tuesday night. It's got a wonderful sponsor [Win. Wrigley Jr. Co.]. It's got everybody amazed, it's got me amazed...