Word: sponsored
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Dates: during 1940-1949
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...decision was greeted with moderate applause in the trade. There was also some likelihood that his troubled heart and conscience may have been reinforced by the fact that Three for the Money-unlike giveaway shows on rival networks (e.g., Stop the Music, Truth or Consequences)-never attracted a sponsor...
...Gitt regularly wins typographical awards for his own paper), it gave six columns to Henry Wallace's politicking, and brushed off the Battle of Berlin as something "fought mainly by the newspapers whose reports scared the daylights out of some Americans." (Gitt has since withdrawn as a sponsor.) It looked as if the Guardian's complexion would be somewhere between pink and rosy...
...Henry Morgan, who has bitten one sensitive sponsor after another, thus far has neither radio nor television plans. Says Morgan: "Nobody's asked me," New hopefuls this season include Commentator Eleanor Roosevelt (assisted by daughter Anna Boettiger); The Railroad Hour (operettas with Gordon MacCrae); The Little Immigrant, described as "situation comedy with an underlying pathos." Cecil B. DeMille hopes to back with an hour-long dramatic show...
...conservative sponsors settle for sudsy little dramas. Prell shampoo peeps inside the U.S. bedroom to find a wife chiding her husband because his broad shoulders are sprinkled with dandruff. Camel presents vignettes in which someone, usually a pretty girl, battles a sailfish or performs involved dives from the high board. Then, by a process known as Sponsor's Logic, she ties up her athletic skill with her preference for Camels...
...hated to let loose the goose before the golden eggs completely ran out. ABC was preparing to defend its shows, including the sensational Stop the Music (TIME, July 19). Others had still not decided whether to fight 'em or join 'em. But it seemed certain that no sponsor would want to take on a new giveaway program while FCC was in its disapproving mood...