Word: sponsor
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Dates: during 1940-1949
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Placing the emphasis on practicing art, the group plans to go on excursions for inspiration, to model for each other, and to hold an exhibit of its creations in the spring. The "Dabblers" may also sponsor lectures on the world of art and join art appreciation and museum associations...
This week the Bargy formula began to pay off. She got a sponsor (the Duffy -Mott Co.), at least one settled time spot (Tues., 10:15 p.m.), and was hailed by Columnist Walter Winchell, who gushed that she was "new and refreshing . . . soft, sweet and dreamy." Mildly surprised by success, Jeanne Bargy said: "I'd been thinking of adding guest stars and things like that to my show. Now, I guess I'll keep...
...first broadcast, which will be recorded and flown to the U.S. "I have no wish to reform anything, no wish to preach and no advice to offer. I just want to talk to people about things that interest me and that I hope will interest them." His sponsor, Lee Hats, decided on Montgomery (reportedly at $5,000 per week) when Lee ended its 3½-year tie-up with Gossipist Drew Pearson. Asked his opinion of his predecessor, Montgomery replied with a brisk "No comment." But he admitted that "I'm not going to use a crystal ball...
With well-paced acts, some high-level ad-lib talk and a genial approach, This Is Broadway last week was one of the first of the summer TV sustaining shows to nab a fall sponsor-AVCO's Crosley Division (radios & TV sets). Though gratified by the windfall, Fadiman (who had been against the serious approach from the beginning) had urged all along that Broadway be changed from an hour-long show to its present 30 minutes. "One thing about this show," he once mused, "it's delightfully improvable...
...Steel, which sponsors the NBC Summer Symphony series, had decided it would also sponsor an original work, and had asked Gillis, 37, and vivacious NBC Scripter Claris Ross, 26, to write one. In a month, they had cooked up a 15-minute fantasy for children about a baby-sitting grandfather whose charge doubts his ability to sing her to sleep: "Humph! I'm the fellow who invented lullabies. In fact, I invented music...