Word: spongebob
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Without the satiric edge of its humanocentric brethren, how does the SpongeBob empire manage to captivate 20somethings even while sober? Hillenburg’s characterization of the show suggests an answer...
...SpongeBob represents idiocy,” he theorizes. “He is dumb. Patrick is dumb. Mr. Krabs is greedy. Squidward is a snob and vain.” It is a simplisitic but recognizable world that is fun, original and comforting. And terribly funny...
...where there are not a lot of B-plot, but when you do a 75-minute movie that becomes difficult,” says Hillenburg. “We did the movie [because] we wanted to tackle a larger story with greater stakes, [one] that had an arc for SpongeBob, something where he actually goes through growth in the movie...
This motivation, that SpongeBob and friends should learn what life is like up where they play all day in the sun, led the writers to consider combining animation with live action, and to write David Hasselhoff into the script...
...Rocko’s Modern Life. He may not have been the creator (which perhaps explains its less-overwhelming success), but he “learned a great deal about writing and producing animation for TV, and a lot of people came off of Rocko that work on SpongeBob,” he noted. The most interesting holdover, perhaps, is actor Tom Kenny, the voice of both SpongeBob himself and Rocko’s sidekick Heffer Wolfe...