Word: split
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True, we're descended from a creature that split off from the apes millions of years ago. But subsequent events were hardly a steady march from primitivism to perfection. Human evolution more nearly resembled an elimination tournament. At just about any given moment in prehistory, our family tree included several species of hominids--erect, upright-walking primates. All were competitors in an evolutionary struggle from which only one would ultimately emerge. Then came yet another flowering of species that would compete for survival. Neanderthals simply represented the most recent version of that contest. And while we'd find it bizarre...
...SPLIT FROM THE APES...
...product was eccentric, so was the peddling, what Artisan co-president Amir Malin calls "guerrilla marketing tactics." Blair Witch's creative team, known as Haxan Films, hustled the movie's clips onto John Pierson's Split Screen cable show, premiered its trailer on the insider Ain't It Cool News website and launched its own site, www.blairwitch.com which, on an eventual investment of $15,000, had racked up 75 million hits by week's end. If Artisan can create an avid audience on cable and in cyberspace, why is Fox or Warner Bros. spending tens of millions advertising...
Team members from the rest of the kitchen converge around Oberdorfer to help finish the cookies. Before they started cooking, the group split into two- or three-person teams that would, to their surprise, switch places at the appetizer, entree and dessert stations. The job shuffle was designed to address their boss's desire for them to share tasks better. It wasn't always easy. The first shift had a communications crisis: "The recipe says broil, but the oven's on bake!" (The incoming veggie team hadn't been debriefed on a menu change...
...each other before a hooting audience of their peers. Change fixes up each half of a troubled duo on a blind date, then has them taunt each other about their nights of wine and sweet talk ("He liked that I wasn't wearing grandma panties") and decide whether to split or stick it out. It's enough to make one pine for the innocent days of Studs...