Word: spent
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...iced cider become so hot while British beer sales are tepid? Big ad budgets have helped. C&C spent $41 million in advertising in the U.K. last year to launch Magners, and it's upping that investment to $54 million this year. Magners ads reinforce the traditional heritage of cider and make effective use of classic rock songs like Donovan's Sunshine Superman. Premium ciders have also benefited by offering an appealing alternative to beer at a time when the public is fortuitously tiring of alcopops - sweet, soda-like drinks laced with alcohol. "People were fed up with things that...
...passing the end of an era, but that risks missing the larger point. The movement he helped lead was never monolithic, or as tidy as its critics imagine - or obedient to earthly powers. In every generation, Christians have wrestled with the question of whether their efforts are better spent changing laws or changing hearts, and how to proceed when those goals seem to conflict. Falwell enthusiastically practiced the politics of division, flinging damnation at those who disagreed with his vision of a Godly America. Now a rising generation of Christian leaders is looking for ways to bring people together...
...that poll was published, in April, I spent some time with Gore, 59, in his hotel room in Buffalo, N.Y., during a break between two slide-show events at the state university. Draped across an easy chair, he looked exhausted-not as heavy as he has been (he is dieting and working out hard these days) but flushed and a little bleary. He was in the throes of an eight-show week-4,000 people in Regina, Sask.; 1,200 in Indianapolis; 2,000 near Utica, N.Y.; a flight to New York City the night before for a meeting with...
...tennis greats gave Harvard’s players an unusual chance to learn from the highest authorities, and they capitalized. Hayes spent nearly half an hour under the instruction of both Cash and Martin...
...effort into the team this year,” Valkin said. “I spent the whole year working toward having a good personal season, and toward getting the team as good a season as possible. This is just one of those things—an external award—it feels like I’ve been rewarded for whole bunch of hard work I would have done anyway...