Word: spent
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Corinthians is neither his past nor, frankly, his true love. Yet since he took control in January 2005, attendance has tripled and promotional cash is pouring in. Joorabchian and his London-based Media Sports Investment (MSI) group have spent more than $40 million on new players...
Still, Brazilian heads turned when Joorabchian signed a 10-year deal giving MSI control--and 51% of the profit. Joorabchian spent $14 million to bring three top players back to Brazil. Then he lured star Argentine forward Carlos Tevez for a South American record $22.6 million...
...Luxottica, Del Vecchio spent years in distribution, and with Casual Corner he refined his understanding of supply-chain management. Those strengths were on full display at Brooks as the hands-on Del Vecchio personally met with each of the company's suppliers. Some he had to woo back, like the shoe company Alden, which had made cordovans for Brooks for more than 90 years before Marks & Spencer all but discontinued them. Others he simply had to encourage, like Brooklyn, N.Y., suitmaker Martin Greenfield, whom Del Vecchio asked to make the best suits he could (forgetting about price) and then...
...perennial problems of marketing in India: How do you reach the 700 million people living in rural areas who, though poor, would still add up to a big chunk of change if they only knew about your products? That's something Satyan Mishra, 33, has spent a lot of time thinking about. Mishra is the founder and CEO of Drishtee, a six-year-old company dedicated to making services and goods found in cities available to country folk...
...Waste of Ink and Money The three years and $5000 that detective Ed Soares has spent on his tattoo could have been better spent on shelters for the homeless, hospitals, clinics, cancer research or any other worthy cause [Nov. 5]. Such a donation would be a better way to show Soares' humanity. As a physician I have seen many tattoos of varied quality, meaning and placement on the body. I have encouraged my tattoo-loving patients to forgo the ink and instead donate their dollars to nonprofit medical research. Michael Canham, M.D., Denver...