Word: spent
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...traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba and host elaborate electronic-music workshops and parties--and of course provide cans of Red Bull, conveniently at hand. (Brandweek estimates that Red Bull spent $100 million annually to launch itself in the U.S., a number the company disputes.) In any case, it was money well spent. Red Bull has annual global sales at more than $1.5 billion and an army of hip young devotees...
Some collections of columns are a lazy effort to wring a few more bucks out of dated material. Not this one. Nocera, a business columnist for the New York Times who spent a decade at FORTUNE, energetically updates some of the biggest business stories of the past two decades. Warren Buffett, T. Boone Pickens Jr. and Henry Blodget, among others, get the close-up Nocera treatment, which uses their stories to explain the intricacies of business to readers. His smart writing and keen insight are a treat for those who find Steve Jobs a more compelling celebrity than Britney Spears...
Nearly as unlikely as the Wii's world-beating success is that of the man behind it. A self-professed doodler from a rural town outside Kyoto, Miyamoto once dreamed of becoming a puppeteer, which may help explain the leisurely five years he spent earning his degree in industrial design. His dad got him in touch with reality in 1977 by calling a friend--who happened to head Nintendo--and landed Miyamoto his first job, as a staff artist for what was then a toymaker. In 1981, Miyamoto created an arcade game inspired by pairing the fictional ape King Kong...
...magazine, Will Elder created irreverent, satirical illustrations that provided inspiration for the makers of Airplane! and the Naked Gun movies. At a publication in which bad taste was good, Elder was prized for his biting spoofs. He later took his knack for parody to Playboy, where he created and spent 25 years illustrating its Little Annie Fanny cartoon strip, which lampooned the magazine's fascination with buxom blondes. His frenetic style inspired scores of cartoonists...
...heir to the A&P grocery chain, Huntington Hartford inherited a fortune but spent most of his life squandering it. Once one of the world's richest people, Hartford sought renown as an arbiter of taste, but the diverse endeavors he bankrolled--including an art museum he conceived as a response to the spread of modernism, an ill-fated stage adaptation of Jane Eyre and a handwriting institute--were mainly spectacular failures...