Word: spend
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Flights feel much shorter when you're working them, especially since you get to walk around and drink free cocktails. As a passenger, I used to spend my flight ignoring the flight attendants' seat-belt speech and wondering if they had been hot in their 20s; as a flight attendant, I could gossip about passengers and compare restaurants around the world with my co-workers. No one was going to knock on our lavatory door if we didn't want them...
...fired. (A website called ThinkGeek.com sells a T shirt with a battery-powered wi-fi detector that displays the ambient signal strength wherever you happen to be standing. It's supercool, though if I'm too cheap to pay for broadband, I'm definitely too cheap to spend $30 on a T shirt...
Eventually the program may enable riders to calculate miles traveled as well as reductions made in their carbon footprints. But the gee-whiz factor will always take a backseat to convenience. For bikes to become a mainstay of the morning rush, cities need to spend time and money expanding bike fleets and making streets safer for two-wheelers. That means creating dedicated bike lanes and ticketing cars that double-park in them. (Swing open a door at the wrong time, and a cyclist could get seriously injured.) Washington has spent the past seven years installing more than 30 miles...
...that to happen, public transportation has to solve its big chicken-and-egg problem. Most people don't want to use trains, buses or bikes unless they're really convenient, but most cities aren't willing to spend enough to make these services convenient until enough people start using them. One way Washington is trying to encourage widespread use of SmartBikes is by not requiring helmets, let alone providing them. "It's not a good idea to share helmets because you have sanitary issues and sweat issues," says Paul DeMaio, founder of MetroBike, a consulting firm that advises cities...
...Partnership, who also consults for NYLO. "Gen Y is a market of comparable size. There's a big 'aha' when hotels discover that." The Gen X travelers, in their 30s, are also important. They earn on average $6,000 per capita less than boomers but travel more and spend more per capita on travel, according to Bjorn Hanson, chief lodging analyst at PricewaterhouseCoopers. "If you were designing a new concept, it would be logical to appeal to the high-propensity consumer...