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Dates: during 1930-1939
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Appearing this week in U. S. and Canadian newspapers were the first advertisements of an institutional campaign, to promote the cinema. The slogan, MOTION PICTURES ARE YOUR BEST ENTERTAINMENT, had been MOVIES ARE YOUR BEST ENTERTAINMENT till it was noticed that the original initials spelled out MAYBE. Funds for the $1,000,000 campaign were raised half from the studios, a quarter from exhibitors affiliated with the studios, a quarter from independents. Most of it will be spent on newspaper advertising. There will also be radio programs, six trailers, a contest in which 5,404 people will win a total...
...Duce and the Pope, however, last week negotiated a breathing spell for Catholic Action. After a series of conversations, President Lamberto Vignoli of Italian Catholic Action and Achille Starace, Fascist Party Secretary, reaffirmed an agreement made in 1931. By this deal, Catholic Action stays out of politics; its leaders may not be antiFascist. In return, the Party guarantees that no measures will be taken against its members who are also members of Catholic Action. In effect, reaffirmation of the deal served notice on Fascist Catholics that they must toe the party line-no matter what the Pope's views...
Angler Stanley's tackle was adequate (14-0 reel, 36-thread line) but the Mongoose's cockpit afforded him no proper foot rest to fight so big a fish. His friend, William Hale Harkness, had to spell him on the rod. Evening was at hand before they had their monster subdued-and then it sounded (dived deep). They began the laborious job of "pumping" the dying fish to the top, when violent thrashing on their line and clouds of blood deep in the water told them that something else was after their fish-sharks! By the time they...
...After a spell of stormy weather, the surface of Lake Michigan was calm off the shore near Holland, Mich., one sunny, windless day last week. Without warning a huge, smooth wall of water, at least ten feet high according to witnesses, rolled in from the lake, smashed the shoreline. Other big waves followed. Scores of rescues were made along miles of waterfront. Five persons were swept out into the lake by a ferocious undertow and drowned...
...Czech contention is that Adolf Hitler has dramatized whatever case the Sudetens have into a vast and phoney political extravaganza. But the Sudeten Germans have caught the harsh and compelling sound of the Nazi bands just over the mountains, have listened to Nazi oratory and fallen under the spell of Adolf Hitler's pan-Germanism. Ninety percent of them voted as a unit for Konrad Hen-lein's Sudetendeutsch Partei in the local elections. Nothing unites a group like a grievance and Henlein's grievous story is as follows...