Word: specificically
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The most effective warnings are like the most effective TV ads: easily understood, specific, frequently repeated, personal, accurate and targeted. Paulson and his grim reapers managed only to repeat themselves frequently. They were not easily understood, partly because the problem is so complex. They did not personalize or target their...
Be Specific People need to know what will happen if they do nothing - or if they do something.
Among the discoveries were the creation of 10 disease-specific stem cell lines and the direct conversion of mouse pancreatic cells into insulin-producing beta cells that can be used to treat patients with Type I diabetes.
Whatever the explanation - caution, confusion, failure to communicate - the upshot is that the straight business press has left a vacuum in explaining the consequences to the public. And that vacuum has been filled by professional gabbers like Glenn Beck and James Cramer, both of whom were predicting a possible Great...
Both the Obama and McCain campaigns declined to discuss specific details of their preparation. "It's the sausage-making part of the process," says Alan Schroeder, a Northeastern University journalism professor and author of Presidential Debates: Fifty Years of High-Risk TV. "It's the part of the process the...