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...last year would have been much worse except for some promotional windfalls. The auto industry, caught with a massive pile-up of unsold cars, launched lavish ad campaigns to boost sales by offering rebates. Bicentennial promotions also helped. But the most surprising source of ad revenues was the spate of new brands, from toothpaste to cigarettes, turned out by companies seeking a sales edge in a newly competitive climate. In all, 1,023 new brands were introduced in 1975, the largest annual outpouring in twelve years. This year, the pace of new-brand offerings is slackening, but ad revenues will...

Author: /time Magazine | Title: ADVERTISING: Back to the Hard Sell for a Lean Industry | 4/12/1976 | See Source »

...spate of newcomers joined the long list of companies that admitted to having made "questionable" or "improper"-but not illegal-payments abroad. Among them: Baxter Laboratories and Richardson-Merrell, pharmaceutical firms; Carrier Corp., a leading producer of air conditioners and heating equipment; and Levi Strauss, the famed makers of blue jeans. In each case, the company announced that its own auditors had found the improprieties, which were promptly ended...

Author: /time Magazine | Title: SCANDALS: The Probes Continue | 3/8/1976 | See Source »

Still, Blessitt ended up receiving 886, or one per cent, of the Democratic votes cast in New Hampshire. That meant that he lead all the unknowns except for anti-abortion candidate Ellen McCormack, who, it could be argued, with the spate of news articles about her lately, is hardly unknown. McCormack received 1001 votes...

Author: By Robert T. Garrett, | Title: 'The People Have Spoken, the Fools' | 2/27/1976 | See Source »

What Pasqualini has to say doesn't diminish the success of the Chinese in eliminating hunger, improving health, and accomplishing a spate of other feats that foreign visitors have admired, but it affirms the disturbing fact that they have had to cause deliberate suffering to reach these goals. Maybe the less complementary side of the Communist effort, which Pasqualini opens to view, has been neglected here because it deflates the natural and popular hope that an ideal society is possible and in-the-making somewhere in the world. This hope presupposes a society we could emulate if we were worthier...

Author: By Anemona Hartocollis, | Title: Reform Through Labor | 2/19/1976 | See Source »

SINCE the autumn of 1974, Americans have been treated to spate of articles advocating US military intervention in the Middle East. They have appeared in such influential Journals as Harper's The New Leader, US News and World Report, New York Magazine, the Wall Street Journal, and above all Commentary, the monthly organ of the American Jewish Committee...

Author: NO WRITER ATTRIBUTED | Title: The U.S. and the Persian Gulf: The Logic of Intervention | 2/12/1976 | See Source »

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