Word: spain
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...time, the company had ruled out European acquisitions, but rivals think they'll get involved and the company is no longer adamantly denying it. A-B has been fighting with the Czech Republic's Budvar brewery over the name Budweiser for years; in recent weeks, courts in Japan, Lithuania, Spain and Taiwan have all found against A-B. Analysts say a German acquisition wouldn't come as a surprise. And Denmark's Carlsberg has been nibbling around the German market for more than a decade. While the big get bigger, the small will get smaller. "Microbreweries, meaning small operations generating...
...beach party in Spain or tune into Belgian radio, and you're likely to hear one word: "Chihuahua!" This is not a forlorn pet owner summoning his tiny, unimaginatively named dog. It is the sound of marketing, the remix of an old mambo song that has gone from TV spot to hit single and the word on millions of lips. And it's all brought to you by Coca-Cola - not that you'd know from listening to the song. In a cluttered marketplace, advertisers need to be different. Traditional ads repeating a brand name 30 times in 30 seconds...
Every summer, as the hordes amass along France's Mediterranean coast, savvy travelers head southwest to the Atlantic and the relative quiet of the Bay of Biscay. There, in the region known as Basque Country, flat beaches give way to the soaring Pyrenees, which separate France and Spain. Those willing to forgo the glitz of the Cote d'Azur will be rewarded with splendid outdoor activities, including some of the best fly fishing to be found...
...even suggest that Europe can't afford so many days off. Americans vacation on average 10.2 days a year, whereas in France workers get 30 days, not to mention another 11 public holidays. In Germany it's 24 days plus up to 15 public or religious holidays, while in Spain the combined total is 34 days. "We've undoubtedly reached the limit," said German Economic Minister Wolfgang Clement in June. "Those who compare our calendar of public holidays with those of other countries may well start to ruminate." Not many have ruminated, and few are foregoing their getaways. "Holiday trips...
...spring or fall. Others say they see a similar pattern, perhaps attributable to the rise of discount airlines. Horst W. Opaschowski, who heads Germany's Leisure Research Institute, says: "A second travel market of short trips and short distances is coming into being." Is this a good thing? In Spain, where the trend is similar if less marked, Madrid psychiatrist José Luis Carrasco Perera argues that tourists who substitute several short breaks for one sustained vacation "do not disengage sufficiently - the mind doesn't have time to forget the workplace." Alain de Botton, author of last year...