Word: spaghetti
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Dates: during 1980-1989
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REMEMBER THE GOOD OLD DAYS of Clint Eastwood? The days when Josey Wales would take out half an army with his six shooter? Those violent spaghetti westerns of yesteryear were an original departure from traditional western themes. Instead of the good guy in white, they had the gunslinger as anti-hero. You also had a lot of fun watching Clint quietly blow people away with style. Those were the days...
When people fight about spaghetti, the issue is usually whose mother makes the best sauce. Last week a dispute over pasta was simmering on an international scale. In an attempt to protect U.S. noodlemakers, President Reagan slapped a large tariff increase on European manufacturers. The tariff will rise from about one-tenth of a cent to some 10 cents per lb. on the price of noodles made with eggs and from one-eighth of a cent to 10 cents for eggless pasta...
...does the setting, a supermarket where a random bunch of shoppers have been trapped by what may be the end of the world. Familiar brand names anchor the incredible; a flying monster invades the store and is set on fire by the beleaguered defenders, finally crashing "into the spaghetti sauces, splattering Ragu and Prince and Prima Salsa everywhere like gouts of blood." King's private lines to primal nightmares and American consumerism remain in good working order...
...Prince, in concert," says the announcer in the 30-sec. rock video, amid flashing lights and screaming crowds. Moments later the viewer sees what all the cheering is about. It is not for Prince, the rock star, but Prince, the tomato sauce, in concert smotheringly with Prince spaghetti. Lawyers for Prince, the singer, were grated. They sent a letter to Joseph Pellegrino, the Lowell, Mass., pasta company's president, complaining that the ad gave the impression that their client had endorsed Prince products. The lawyers asked the 73-year-old spaghetti maker to forthwith stop using the 26-year...
Peller was almost as angry as she gets in the Wendy's commercials. As she read her agreement with Wendy's, which paid her more than $500,000 in 1984, she was free to do commercials for products that did not compete with Wendy's hamburgers, and spaghetti sauce certainly does not. She was even given general clearance by Wendy's to do a pitch for Campbell, but then Wendy's saw it and beefed. Said Denny Lynch, a vice president of Wendy's: "Clara can find the beef only in one place, and that is Wendy's." Then...