Word: southernization
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This weekend, Southern belles and charm will visit New England as Dudley Drama presents, “Sweet Bird of Youth...
True to the traditions of Tennesee Williams’s characteristically grandiose Southern dramatic style, lies seethe, childhood romances reignite, and drunken desperate drama unfurls in this play, which follows Hollywood gigolo Chance Wayne (Andrés X. López, an extension school student)—accompanied by fading Hollywood actress Alexandra—as he returns to his small town...
About an hour before the first pitch on a breezy Southern California evening, Arturo (Arte) Moreno, billionaire owner of the Major League Baseball team now known as the Los Angeles Angels of Anaheim, walks the concourse of Angels Stadium, picking up cigarette butts and greeting fans. In January Moreno upset many Orange County supporters of the former Anaheim Angels by tacking Los Angeles onto the team name, relegating Anaheim, a city of 343,000, 30 miles southeast of Los Angeles, to a mere appendage. He also granted the Angels the dubious distinction of being the only major pro-sports franchise...
Maybe laid-back Southern Californians don't like pregame shouting matches (imagine Bronx fans smiling at George Steinbrenner if he tinkered with the hallowed Yankee name). Or maybe the Angels faithful know that despite the garbled name, with Moreno they still have it good. In building Outdoor Systems, a small outfit based in Phoenix, Ariz., into the country's largest billboard-advertising company, which Infinity (now part of Viacom) swallowed for $8.3 billion in 1999, Moreno, 58, has been guided by a basic mantra: "When you take a risk, you're either thinking you're real smart...
...time. Sales had been shrinking for years, and by 2003 Americans were asking for freedom fries--hold the steak au poivre. But Joe devoted Gallo's huge resources to the challenge. First, the Modesto, Calif., company found a French partner--wine cooperative Sieur d'Arques, in the southern Languedoc area, the region that produces much of France's lower-priced vin ordinaire. Sieur would harvest the grapes and make the wine; Gallo would handle marketing and distribution. Then, after sending a crew of Gallo researchers and Grey Advertising executives to southern France, Gallo coined an evocative name--Red Bicyclette...