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...adding hydrogenated vegetable oil; he called the thick, creamy result Skippy (probably after a popular comic strip), and a brand was born. Within the decade, Skippy was fighting it out with other established brands like Peter Pan and Heinz. Peanut butter and jelly sandwiches invaded children's lunch boxes soon after: by one 2002 estimate, the average American child eats 1,500 PB&J sandwiches before graduating from high school. In the 1990s, nut-allergy fears led some schools to eliminate peanuts from cafeteria menus. Still, peanut butter remains an $800 million industry--which is one of the reasons...
...accidentally. I was doing my military service and I had 20 days off on vacation in Milan. A friend said, "Do you want to work for two weeks for a photographer in a department store?" and I said yes. I started assisting the photographer, designing the windows and things. Soon after that they asked me to oversee the fashion. And I thought, Why not? It was creative work. It involved teamwork. After a few years I realized that this was really what I wanted to do for the rest of my life...
...says. "There's no orthodoxy on how things are done, so we can do whatever we want. We make it up as we go along!" As for the ongoing debate about whether games are art, he couldn't care less. That's what critics get paid for. "As soon as we get told, 'Yes, games are high art. They're almost as high as painting and slightly less than dance,' it's over. Freedom is dead at that point. Then the argument just becomes about people's egos. And my ego doesn't need to be told...
...painful reckoning was inevitable. And so now, while retailers and a few economists still make the case that more consumer spending would be a really great thing, our nation's political leaders have concluded that it's too soon to issue calls for more shopping. New York Times columnist David Leonhardt makes a clever pitch for spending now on things that will save you money later--such as Kindles and Costco memberships. But that's not going to stave off depression. And so government indebtedness and spending are being substituted for consumer indebtedness and spending. The federal deficit is projected...
Blankenhorn isn't opposed to using government stimulus to ease the transition, but he's worried that it could obscure the need for big changes in behavior. "If the moral of today's crisis is 'Let's stimulate this and bail out that, and as soon as things get back to normal, we can go back to a debt culture,' that's just not a sustainable idea," he says...