Word: solding
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Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
...knew? In 90 minutes and for the cost of a couple beers ($6.95, so yes, we mean cheap college-kid beers), you can study the economics of beer using a board game sold by the Harvard Business Review...
...also your gateway to great powder and exciting ski terrain. But Valdez has been a mecca for big-mountain skiing since the early 1990s, when Emily Coombs and her late husband Doug, two of America's most experienced backcountry adventurers, started Valdez Heli-Ski Guides (VHSG), valdezheliskiguides.com. They sold the company to its current owner, seasoned heli-ski guide and avalanche forecaster Scott Raynor, in 2000. (See the best travel gadgets...
Instead of a back-and-forth battle between two title contenders, the sold-out crowd at Cornell’s Newman Arena witnessed the most lopsided Ivy League game of the season...
...economic elite forget that they are also citizens, the trust between the privately powerful and the rest of the public is breached. When houses are foreclosed after irresponsible decisions, when community banks collapse, when hedge funds don’t recognize what they’ve bought and sold, and when credit freezes, the social structure upon which American capitalism relies begins to fail...