Word: soapless
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...burst will be in the central area; few can escape. But heavy rain, strong wind, or an underwater burst may spread radioactive matter to areas with many survivors. They should get out of their clothes as soon as possible and wash themselves with soap, or better, the "soapless" detergents now in most U.S. kitchens.* Lacking water or soap, vigorous rubbing of the skin with uncontaminated paper or cloth will help...
Wonderment. Procter & Gamble, No. 1 U.S. soap producer for generations, had in recent years pushed Lever even farther back in second place-notably by its aggressive selling of synthetic detergents (soapless cleansers), the industry's biggest postwar phenomenon. Lever's big mistake was its failure to anticipate the popularity of detergents. When Luckman took over, Lever had no detergent on the market. By the time Luckman brought out "Surf" in early 1948, P. & G.'s "Tide" was already sweeping the market-and had no trouble holding its lead...
...replace them. Since then it has concentrated on music, variety, comic and children's daytime programs-trying to build different kinds of shows to pull the soapy diehards away from its competitors. If the Blue's survey was correct, the network undoubtedly had a case for its soapless policy. If not, it had at least made history by publishing a survey which did not try to prove that it was the best network in existence...
...Liquid soapless shampoo is gentler and more effective than ordinary soap for washing fuel oil from shipwrecked men, is now included in first-aid kits on many U.S. ships...
...discovery was accidental. Dr. Robertson and his colleagues were trying out another possible germicide-a detergent or "soapless soap" (similar to Dreft, Aerosol and other products widely sold for household and industrial use). Water solutions of the detergent were only mildly effective, so the researchers tried solutions of detergents in propylene glycol, which is a sort of thin glycerine. Results were much better. Then the researchers found that the propylene glycol itself was a potent germicide. One part of glycol in 2,000,000 parts of air would-within a few seconds-kill concentrations of air-suspended pneumococci, streptococci...