Word: snowboard
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...These snowboard and freestyle events, added over the last several Olympics are part of a movement called freeskiing that is rapidly changing the sport in the U.S. And they are right where America's skateboard-surfboard-snowboard generation lives. In the mens? moguls, resident renegade Jonny Moseley had a sometimes raucous crowd salivating in anticipation of his signature "Dinner Roll" jump, and he did not disappoint. Moseley stole the show in each of his two runs - but left without a medal. Ah, the irony. The outrageous Moseley is too rad for freestyle. His Dinner Roll is a 720 degree...
...Doerr ambled over and pushed him in the chest. When the Segway kept him from losing his balance, Grove emitted a distinctly un-Grove-like giggle. "The machine is gorgeous," he said later. "I'm no good at balancing; it would take me a hundred years to learn to snowboard. This took me less than five minutes...
Four months ago, the baggy-jeans-and-snowboard crowd was cavorting in deep powder at this California ski resort, called Northstar-at-Tahoe. Many of the same folks are back on these 8,000-ft. peaks, today--hiking up the rough slopes, now covered with rocks, weeds and pinecones--to play a round of "extreme golf...
...Snowboard 1978, popularized by Jake Burton in Vermont...
Those heroes have crossed over into the mainstream. This year champion bass fisherman Denny Brauer, like Michael Jordan and Tiger Woods, won a place on sports marketing's greatest icon: the Wheaties box. Snowboard pioneer Jake Burton taped a widely aired American Express commercial. And champion skateboarder Andy MacDonald signed on to do a spot for the Partnership for Drug-Free America--just one week after football legend Lawrence Taylor was arrested yet again on charges of cocaine possession...