Word: snobs
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Dates: during 1940-1949
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...determine which car is bought. Over the years Buick has become the "doctor's car" because it looks prosperous but doesn't sound too expensive. Between Chevrolet, Pontiac and Olds, the choice is often dictated by the necessity of keeping up with the Joneses. And the snob appeal that sells many Cadillacs can work in reverse: many a man who can afford one buys a Buick instead, for fear the neighbors will think he is putting on airs...
...walks. Says Oppenheimer, who discusses his own life as dispassionately as he does Archimedes' Law: "My feeling about myself was always one of extreme discontent. I had very little sensitiveness to human beings, very little humility before the realities of this world." He was, in fact, an intellectual snob...
Goodbye, Snobbery. In the new America, Conant argues, art, literature and history cannot be sold in the schools on the oldtime snob appeal. But smart teachers will have no trouble peddling their substance in the form of handy guides to how the U.S. got the way it is ("Curiosity is more widely distributed than innate love of literature"). While imparting this kind of general education, Conant says, schoolteachers must keep an eye out for "gifted" boys & girls. Conant thinks that students with special aptitudes for mathematics and languages can be spotted in high school, almost as early as those with...
TIME'S Sept. 6 press story on Nation's Heritage . . . states that "Forbes is counting heavily on its snob appeal." Absolutely untrue. Heritage will be one of publishing flossier flops if it cannot achieve its vitally important purpose-"to convey in a dramatic, graphic way a greater knowledge of all the things that have made and make our nation; to give a picture of the heritage that belongs to all Americans in a manner that will have an appeal to most Americans-through the medium of pictures, art and color...
...copies and a cover painting (printed on linen) by the late Grant Wood. Its readers won't have to do much reading: the magazine will be nine-tenths pictures. It will also be adless (Malcolm's idea, reluctantly approved by B.C.). Forbes is counting heavily on its snob appeal-it is designed to look impressive on boardroom tables-but figures that many a businessman will want to buy it as a gift (with his name as donor on the inside cover) for his local library. "Heavy antique stock," the prospectus brags, "will give the magazine its fine library...