Word: snob
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...cream and cakes (his St. Patrick's Day ice cream is labeled "Erin Ga Blum"). Levy also prodded sales with some merchandising razzle-dazzle, put candy in everything from French porcelain dishes and satin hats to great, flat, silver-wrapped boxes the size of dinner trays. He plugged snob appeal and "personalized" packages. (Singer Hildegarde's is shaped like a grand piano...
Dreyfus Echoes. At first glance, the letters seem only the posturings of a dilettante, but this impression soon wears off. Proust's letters display a remarkable transformation in character: from an effete youth to a sharp observer of the tragedy in life, from a superficially clever snob to a mordant analyst and remorseless judge of snobbery...
...last years Proust found fame, but by then it hardly mattered. He could live only by alternately dosing himself with stimulants and sedatives. The obtuse charge that he was a snob roused him to heat in his last letters. He was as friendly, he insisted, with valets and chauffeurs as with princes. And was it not the world of fashion, he asked another correspondent, which "is slandered ... is always wrong, talks nonsense [in my writing...
...determine which car is bought. Over the years Buick has become the "doctor's car" because it looks prosperous but doesn't sound too expensive. Between Chevrolet, Pontiac and Olds, the choice is often dictated by the necessity of keeping up with the Joneses. And the snob appeal that sells many Cadillacs can work in reverse: many a man who can afford one buys a Buick instead, for fear the neighbors will think he is putting on airs...
...walks. Says Oppenheimer, who discusses his own life as dispassionately as he does Archimedes' Law: "My feeling about myself was always one of extreme discontent. I had very little sensitiveness to human beings, very little humility before the realities of this world." He was, in fact, an intellectual snob...