Word: snob
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...Some banks go even further in offering products that provide not only profits but that aura of exclusivity and sophistication that the client with everything may be inclined to prize. One vehicle with almost irresistible snob appeal is the "Ultimate Wine Fund" offered by the private-banking arm of the French giant Soci?t? G?n?rale Group. Available primarily to customers of SocG?n's Asian private bank, the fund is linked to a specially created Cayman Islands firm that, acting on the advice of wine experts and auction houses, buys and stores select vintages. Investors wanting to cash out after the minimum...
Though not everybody loves Franzen. After he got labeled a snob in the Oprahgate affair (and Winfrey had moved onto embracing and then birching James Frey--is this a pattern of abuse?), Harper's magazine published a long cover story by the writer Ben Marcus accusing Franzen of betraying the cause of difficult, experimental writing in favor of mere popular storytelling--essentially, of not being enough of a snob. It's like the guy can't win. "I'd done him a number of favors, done nice things for him," Franzen says of Marcus. "My real feeling about...
...Applebee's succeeds - it brings even a food snob like me back - because it's reliable. All good cooks, from the chefs at the most expensive Manhattan palaces to the grease-slingers at a highway McDonald's, know that we want restaurant food to taste the same every time we eat it. Can local places deliver that standardization? Not always. Not usually...
...Like the foreign films of the time, which offered both snob appeal (subtitles and chess games with Death) and sex appeal (the occasional exposed bosom), Eros hoped to be a status symbol for the would-be liberated. Ginzburg, just 31 when he launched his dream book, would be Hefner with a higher IQ and a permanent pass to the New York Public Library's back room of naughty classical literature...
...chairman of global consultancy Interbrand. "Even mature brands want to generate sustainable growth, so now you see the blurring of categories." Since the fastest growing segment of the women's sportswear market is midlevel, luxury brands have had to adjust accordingly. In most cases, "It's not about using snob appeal or aspirational branding to make their products even more expensive, it's about making the brand more approachable and affordable to a wider range of customers," says Marshal Cohen, chief industry analyst at U.S. research house NPD Group. Brands that have performed best have paired athletic credibility with aesthetic...