Word: snob
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...where consumers respond best to ads that emphasize the product's health-giving qualities and list the ingredients. The Germans also prefer directness; to sell, a soap must stress cleansing power rather than fluffy wash or handy container. The Spanish have a confident serenity, and ads that suggest snob appeal fall flat. Italians, though they bred Gina and Sophia, are prudish about sex and seminudity. "We can't present a woman as a sex kitten," moans an adman in Italy, where the Maidenform girl is photographed modestly at home and forgoes Freudian dreams...
...seaside hotels in the past decade and Rumania about 50. Most of the new Black Sea resorts smack more of Miami than of Moscow, and often practice segregation-Westerners only. While Western tourists (mostly European) at first ventured East out of curiosity, they now go for the snob appeal of a Black Sea tan, or simply for fun on the cheap. Three weeks at Czechoslovakia's elegant spas of Carlsbad or Marienbad cost Westerners $125 to $175, and a fortnight's all-expense tour from Frankfurt to Bulgaria's bikini beaches starts...
...middle-class placidity masks a history of inner whirl-some past, some still to come. Hints dropped to the sister by Elizabeth's friends, a series of flashbacks, provide Elizabeth with a full set of sexual and social complexes. The mother-dominated daughter of a New York social snob, she has been nudged into a more active life and a less glittering marriage by her democratic-minded father. For years she has tried to live down to her husband's in come, loyally cultivated the rest of the faculty for the good of his career...
...read a thriller by Ian Fleming is bloody well aware why the Russians have absquatulated with so many of Britain's state secrets. It's that blinking British Agent 007, it's that blithering bounder James Bond! To begin with, the man is an appliance snob-doesn't really mind if he shoots the wrong bloke so long as he shoots him with the right gun (8.5 oz. Beretta .25); wouldn't be caught dead, when he skindives after a killer, in anything but the very latest scuba suit. What's more...
...Tech, who appears to her as a wonderful being, "exotic and remote as a maharajah"-but who makes less money than the gardener. Decker's father-still hung up on a bogus buddyhood with war cronies-is a martini-oiled mechanism, a country-club wine-and-food snob and bore. His grandfather is a picture of the indignity of a foolish old age. After a successful life as a real estate shark, the old phony has set himself up disguised as a grizzled sourdough pioneer of the Old West-he came from Iowa-and runs a California-type museum...