Word: slogans
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...more than three months, a coup d'état shook the Arab world last week. Hard on the upheavals in the Sudan and South Yemen, leftist army officers in Libya seized the oil-rich kingdom of King Idris and proclaimed "the Libyan Arab Republic" with the Nasser-style slogan, "Freedom, Unity, Socialism...
...operational control, but their key positions provide Moscow with daily intelligence on Egyptian military movements and preparedness-which Russia disastrously miscalculated in 1967. Egyptian officers complain that their Russian advisers are aloof and overbearing, work them too hard, and do not teach enough mobile warfare. According to the official slogan, Egyptian-Soviet friendship is "loftier than the Aswan Dam and more solid than the Pyramids." In fact, the relationship is pragmatic rather than cordial. Even during construction at Aswan where 3,000 Soviet engineers lived and worked shoulder to shoulder with Egyptians, few friendships developed. In Cairo today, thousands...
...domestic accomplishment of his Administration. In a persuasive TV presentation, he spoke of a "New Federalism" in which "power, funds and responsibility will flow from Washington to the states and to the people." And he put forward a plan for federal-state revenue-sharing that could eventually make the slogan mean something...
Carl Ally Inc. started a campaign late last year for Northeast Airlines, using the slogan"Northeast addresses itself to the whole man." Ads showed a beaming passenger, comfortably pil lowed and covered with furry blanket, addressing himself to martini, steak and a copy of Realties. In April, Gehnrich Associates kicked off a campaign for RCA Global Communications, aiming to get across the point that a businessman can often save himself an over seas trip by sending a telex message instead. Headline on the RCA ads: "Why send the whole man overseas just to give someone a piece of his mind...
...increased its grape orders for mess-hall tables, a move that Chavez and his followers countered last week by preparing a lawsuit to prevent such purchases on the ground that grapes are the subject of a labor dispute. Some auto-bumper stickers read: NIXON EATS GRAPES. The growers' answering slogan: EAT CALIFORNIA GRAPES...