Word: slogans
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...Army's Uncle Sam no longer waves a bony finger from recruiting posters announcing 1 WANT YOU. Now youths of varied backgrounds, including cowboys and football players, appear with a new slogan: TODAY'S ARMY WANTS TO JOIN YOU. The prime-time TV spots show hay dropping over snowbound Oklahoma from Army helicopters to save starving cattle, and a salesman touting the "750-h.p., air-cooled, 12-cylinder" wonders of an Army tank, which a youthful customer promptly "buys" and drives proudly offscreen. In the ad Army, no one is asked to kill the implacable foe or save...
...scheduled next week in Tokyo-and in thousands of towns, cities and prefectures (states) throughout Japan-pollution has emerged as the capital's No. 1 issue. Socialist Governor Ryokichi Mi-nobe, 67, a scholarly, soft-spoken former economics professor, is pinning his hopes for re-election on the slogan: "Give Tokyo back its blue sky!" His opponent for the governorship (the equivalent of a U.S. mayoralty) is former Police Chief Akira Hatano, 59, a first-time campaigner, hand-picked by Premier Eisaku Sato and his Liberal Democratic Party. Hatano joined the fray with a promise from Sato that...
...shortage. Almost unnoticed, the steel factories, shipyards and chemical works that provided them with jobs befouled the waterways, seashores and air. Commented Tokyo's leading daily, Asahi Shimbun: "Japan has won its economic battle and attained the status of a superpower in G.N.P. only to find that the slogan to which it has been so religiously dedicated means Gross National Pollution...
...Alexanders, a ten-store chain in Los Angeles with annual sales of $25 million. At the urging of his daughter Chris, 20, Owner Veryl Alexan der, 44, has made antipollution measures the main theme of his entire operation. Since he began plugging the idea in mid-January with the slogan "We've merged economy with ecology," sales have risen by nearly...
...March 20 issue of the Party newspaper is unusually full of coverage of the Party's community programs such as free breakfasts for schoolchildren and free clinics. And a new slogan has appeared - "Survival pending revolution...