Word: sloganism
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Sirs - Having observed in TIME, Nov. 8, your desire for a really good slogan, I submit the following: " From Shakespeare: "TIME goes on crutches. From Browning: "TIME is for dogs and apes." EBENEXEER...
...never heard such a name; but I see today in your answer to a letter from a Mr. Box (TIME, Dec. 20) that you have already had two stories about Snooks. I shouldn't think a Snook was much more important than a sparrow myself. I suggest the slogan : 'Not a snook falls without TIME knowing about it." AMELIA SIMPSON...
...Chicago had appointed three new members to the school board. He had reappointed a fourth. It was revealed that this quartet was pledged to effect the ousting of School Superintendent William McAndrew upon the expiration of his term in 1928. Charge: he was not a "home town man." Slogan: "Chicago jobs for Chicagoans." Mayor Dever mentioned "acquaintance with the local atmosphere" as desirable in the occupant of Dr. McAndrew's position. This phrase even the "home town's" loudest newspaper took to mean sympathy for politicians; respect for a federation of querulous teachers led by one Margaret Haley...
TIME will tell. LIEUT. L. A. ELLIOTT, U. S. Edgewood Arsenal, Md. Good. But TIME has already used it occasionally. - ED. To Subscriber E. B. Whittlesey of Scofield, Ore., $10. Early in November he submitted the slogan There is no time like the present There is no present like TIME. Said TIME on Nov. 8: "Let other subscribers submit slogans. To that subscriber who, before Dec. 1, produces a better than Subscriber Whittlesey's: $10. Otherwise, the $10 goes to Original Subscriber Whittlesey. - ED." 167 slogans were submitted - of which the above printed ones are specimens...
Perhaps, these enterprising potato potentates have unwittingly furnished Calvin Coolidge with a campaign slogan for 1928. "Coolidge and the Big Baked Potato...