Word: sloganism
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...winter in a coast-to-coast, 30-week tour of some 40 cities. Object: added revenue for the Met both in box-office receipts and increased royalties from promotion of the Met recording of Fledermaus for Columbia Records. Said Bing: "It's all in line with our new slogan, 'The Met Helps Itself...
...known the world over as Guinness, and it is Ireland's national drink in a country where the average beer consumption is 100 pints a year per person. Therefore, Guinness has been little advertised in Ireland. But last week Dubliners were surprised to see the famous slogan-"Guinness Is Good for You"*-plastered on Dublin's buses. The ads, said Guinness & Co., were not for Irish eyes, but for the benefit of tourists. "After all," explained Managing Director Sir Hugh Beaver, "if you went to Mecca, you'd expect to see some quotations from the Koran...
Arthur N. Holcombe '06, Eaton Professor of the Science of Government, has used the popular slogan, '99 and 44-100 percent pure--it floats," since the '20's to illustrate how irrationally people think. "After all," he argues, "no one knows what the other 56-100ths percent is. It may be ground glass...
...Holcombo concedes that part of the Ivory Soap slogan is true. "It floats," he says, "Is a perfectly reasonable claim, the truth of which anyone can find out by putting a bar in water. But the question of its purity is never answered...
...Republican Party-which has not had a winning campaign slogan since 1946's "Had Enough?"- last week reached back to the 19th Century in search of another. In Elgin, Ill., Republican National Chairman Guy George Gabrielson suggested that in view of the RFC scandal (see Investigations), there was nothing more appropriate for the G.O.P. m 1952 than the phrase used by the Democratic Party in 1884. The slogan: "Throw the Rascals...