Word: sloganism
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...huge pro-Negro rallies in major Chinese cities. In an 18-month period, 87 African delegations traveled to Peking, and red-carpet welcomes are given such visitors as Burundi's Queen Therese Kanyonga and Somalia's Prime Minister Abdirascid Scermarche. Chinese propagandists in Kenya are using the slogan: "We black brothers must unite...
...generation of Americans, "Body by Fisher" was an advertising slogan that became a symbol of automobile quality and a phrase so pervasive in the language that The American Thesaurus of Slang even lists it as one definition of "a well-formed young woman." All General Motors cars - some 70 million of them, from Chevrolets to Cadillacs (as well as some cars no longer around, such as La Salle and Oakland) - have long borne a little metal plate with the proud phrase on it. The seven stocky brothers who made their name a Detroit legend have faded from most memories; three...
Millions of peasants were herded into people's communes and hitched to plows. Peking broke up families, tried to ban money, jerry-built hundreds of "backyard" steel furnaces. The slogan was: "Communism can grow grain and make steel." Through brawn and "revolutionary romanticism" China was to turn almost overnight into an industrialized land. The Great Leap Forward was hailed as a short cut to Communism -and a slap at Moscow. Khrushchev warned that it could not be done. After a few months the experiment indeed collapsed. Gloating over the failure, Khrushchev told visiting Hubert Humphrey that...
...sold more than 50,000 copies. Outside of Cambridge it is still read. At Harvard it has unobtrusively become the basis for discussion of college curriculum on both the theoretical and working levels. By the weight of its influence the colorless phrase General Education has been established as the slogan under which some of the most pressing issues of college policy are examined...
...people sooner rather than later-perhaps in the fall. Next day the Opposition burst into print with its own long-planned ad campaign featuring a new symbol, a well-knuckled Thumbs Up-the toiler's equivalent of the Tory V-for-Victory gesture-and the slogan: LET'S GO WITH LABOR. The Laborites devoted half of their first bold spread to a picture of Party Leader Harold Wilson-for once without a pipe-and used the rest of the space to explain the "changes the new Labor government intends to make." They ranged from a shake...