Word: sloganism
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...sending his message to Congress, the President insisted that he was not talking about law-and-order, the Nixon slogan that turned out to be so empty. Yet, Ford added, "we can and must make our legal system what it was always intended?a means...
...generate six times more jobs, seven times more income and over five times as much tax revenue for the area. Using these and similar studies, state and community planners hope to devise strategies for balanced tourist growth. Rather than employ scattershot advertising, such as Maine billboards with the inane slogan LOVER COME BACK TO ME, for example, many states could emphasize such qualities as clean air and uncrowded roads. They could also take the strain off overcrowded, ecologically fragile coastal resources by developing and promoting relatively unspoiled inland areas. "Tourism has been profitable to Maine," the Little study concludes...
...Soft drinks in liter-size bottles are being tested by Seven-Up. Slogan: "A quart and a liter bit more...
Despite the talk of greater European self-reliance, there are few indications that the Continent is moving toward the kind of political cohesion that would turn slogan to reality. The Atlantic Alliance is in an embarrassing state of disarray: Britain, The Netherlands, Belgium and Denmark have cut their defense budgets; Greece and Turkey are still at odds over Cyprus; and France's Giscard, his V-E day proclamation notwithstanding, refuses to attend the meeting of NATO heads of state that will convene in Brussels later this month. Almost despite themselves, the Europeans seem to be heading toward Brussels hoping...
DEAR AMERICA by KARL HESS 279 pages. Morrow. $7.95. Back in 1964, Karl Hess was a true believer of the right. As a speechwriter, aide and ideologue to Presidential Candidate Barry Goldwater, he packaged the slogan that may have helped lose the campaign: "Extremism in the defense of liberty is no vice. Moderation in the pursuit of justice is no virtue." Today, at 51, Hess is a welder. He now opposes war, government in general and most U.S. Government activities. He has become, in fact, an anarchist and a tax resister. As much out of sheer angry cussedness as conviction...