Word: sloganeered
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...Facts. A favorite May slogan is: "You've got to spend money to make money." May does. He floods businessmen with 10,000 pieces of direct mail daily. One of his best mailings is a persuasive, graph-studded pamphlet called "May Facts." (Typical May fact: After calling in the May Co., an unnamed war plant increased production...
...Navy men have a slogan representing their attitude toward the Japs," he said. "It is 'The Golden Gate in '41. They know that we are really just starting the war in the Pacific...
Pokazhem Miru. And yet the Russians take pride in their sufferings and sacrifices. War's searing flames, they say, have tested, then tempered, their mettle. Today, though hungry, weary and regimented, the Russians think they are the world's chosen people. Their new slogan is Pokazhem mint!-"We'll show the world...
Conversely, probably the greatest danger facing C.E.D. is that, in evangelizing employers with the "business can do it'' point of view, it may mesmerize too many citizens into thinking that C.E.D.'s slogan is "business can do it alone." Paul Hoffman's job is to see to it that business does its utmost without appearing to assume responsibility for more than it can be expected to deliver...
...recent cigaret advertisement showed a well-groomed soldier resting comfortably in a tropical setting, under the slogan, "Light Up and Relax." This ad and others like it last week were soundly thwacked in an editorial in the Down Under (Australian area) edition of Yank, the Army weekly. Drawled Yank...