Word: slipping
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...money seldom changes hands. The film shows the product; the product maker advertises the film on billboards and packages. But smalltime money deals still go on, of course, with advertisers making direct contributions to stagehands, prop-men and even actors to slip their products before the cameras. Most stars still refuse to have any part of it. "I tried to get Cary Grant in on a tie-in," says one Hollywood flack, "but he just looked at me and said, 'Who needs...
Whatever its material from burlap to brocade, a hostess gown assures the lady of the house comfort, glamour, and a kind of one-upmanship on her guests. After a day over the old hot stove, she can slip quickly and ungirdled into the easy camouflage of full-length draperies. And while her guests have had to settle for party dresses of unspectacular street length (the better to get in and out of cabs or family cars), they are sure to find their basic blacks outshone by the lady in skirts who rustles out from the kitchen with...
Casey himself would cry if he could see the plight of the modern I.C. Hit by competition from highways, waterways and airways, the road has watched earnings slip from $26.5 million in 1955 to $12.7 million last year. It has sought salvation through diversification, only to be blocked by the Interstate Commerce Commission, which still treats the railroads as if they were the monopolistic Goliaths of the past. To get around this, the I.C. last week applied to the Securities and Exchange Commission for permission to switch to the status of a holding company, which would control the railroad...
...Brooklyn's Old Town Corp. A modestly successful manufacturer of carbon paper, typewriter ribbons and duplicating products, Old Town suddenly found its bigger competitors selling radically improved typewriter ribbons and speedy office photocopy machines that sharply reduced the demand for carbon paper. Helplessly the firm watched its business slip, until in 1960 it lost $289,000 on sales...
...market, but envisioned by Dr. John W. Mauchly, is a miniature computer for household use that will not only make shopping lists obsolete but will also mark the extinction of the grocery clerk and the checkout-counter man. Before going to market, a woman will slip her computer into her purse (it will have an inventory of what she needs in the way of staples and supplies stored in its wafer-thin memory cells). Once at the market, she will plug her computer into a socket in a vacant "delivery alcove" and wait for the results. The computer will carry...